Join us to turn Instagram followers into friends and customers as you build your brand! We love Instagram for beautiful photos, but here’s the big question: is your profile reflecting your personal style and the message of your business?  Instagram trainer Bernadette Pannier will show us how to use this app to share your message with style and reflect who you really are and what you do. We’ll do some fun, interactive activities with Instagram. Be sure to register early as this event will be sold out at 40 attendees.

Bernadette Barone Pannier, sales leader, speaker and social media expert will share her top 3 tips for building a successful Instagram account. With these tips, you will begin to gain the knowledge to build your followers, create a custom brand and turn your Instagram account into Insta-cash.


–        Personality: You must inject your personality into everything you put online and in your brand. Have fun with your posts and pictures.

–        Messaging and Content: Be on point and relevant to the audience you want to attract. When new followers come to your page you must let them know you are the “voice” they have been looking for.

–        Engage first, then sell: Comment as much as you can on people who respond to your posts. Don’t forget who they are. And add the value of working with you at all times. “Liking” comments are not enough. The latest algorithms show that you need at least 4 words in a comment to show a pattern in IG. Bernadette believes in true lead generation to build new revenue in your business.